HUNT

Business Challenge

A leader in the residential real estate industry with over 100 years of experience, the HUNT brand is recognized for consumer-oriented real estate products and services and some of the most elite real estate sales professionals in the industry. Through their residential real estate division and their core businesses – HUNT Mortgage, HUNT Insurance Agency, Network Title Agency of New York, HUNT Commercial Real Estate, and The Realty Club – the Hunt organization provides services that make buying, selling, financing, insuring, maintaining and simply owning a home an easier and more satisfying experience. In addition to offices in Buffalo, Rochester, Syracuse, Albany and Ithaca, NY, Hunt has offices in in Sarasota, Florida and Phoenix, Arizona.

Solution

With offices and agents spread out geographically with diverse collateral requirements for different services and markets, Hunt ERA was faced with the challenge of ensuring brand consistency across all offices, timely delivery of collateral including buyer and seller kits and the administrative overhead of managing all requests for collateral, all while managing marketing needs of a large real estate organization. Hunt Real Estate was looking for a reliable company with a technology platform combined with production and logistic services to solve this challenge and bring additional advantages of economies of scale, reduced administrative overhead and quality and brand consistency.

We Analyze
We Architect
We Deliver. Every Day.

Results

With the implementation of OrderStream, Chakra was able to institute brand policing, create a high and consistent level of quality and fulfill orders within 48 hours of receipt. Further, with Chakra’s wide-ranging printing technologies, on-demand and short-run printing has been able to shorten time frames, reduce costs and eliminate obsolescence. Finally, the administrative overhead required to satisfy the demands of marketing collateral production, fulfillment and delivery has been dramatically reduced allowing Hunt’s marketing infrastructure to focus on larger marketing initiatives.

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