Specified Air Solutions is a market leading manufacturer of semi-custom commercial and industrial HVAC equipment. Specified Air Solutions’ extensive product offering includes many well-known HVAC brands such as Addison, Rapid, Weather- Rite, Bananza, Phoenix Air Systems, Combat and the makers of CoRayVac®, Roberts-Gordon. The company serves a multitude of market applications including manufacturing facilities, warehouses, educational facilities, commercial buildings, health care facilities, food processing plants and many more.
With 9 companies spread over the US and Canada, SAS was faced with the challenge of managing several brands and creating and distributing marketing collateral from a centralized marketing division located in Buffalo, NY. Additionally, maintaining and distributing trade show materials and branded merchandise for all 9 companies proved to be a time-consuming challenge often-times creating last minute challenges and increased costs. Maintaining brand consistency, timely delivery of collateral including manuals and the administrative overhead of managing all marketing materials, all while managing the marketing needs of 9 companies resulted in SAS seeking a vendor-partner with an integrated solution. SAS was looking for a reliable company with a technology platform combined with production and logistic services to solve this challenge and bring additional advantages of economies of scale, reduced administrative overhead and quality and brand consistency.